Magic Millions 2025 - Top, Middle And Lower Markets Broken Down

Craig Tompson - Tuesday January 14

Magic Millions Book One is Australia’s biggest sale and the first sale, with nearly a thousand horses selling from $20,000 to $3.2million so we’ve taken a look at how the top, middle and lower markets fared in this vital barometer.

The economy of course has been dominated in recent years by high inflation, rising interest rates and cost of living pressures and that certainly took some bite last year in parts of the market.

On the positive side of late, inflation has eased and, while interest rates haven’t, they appear to have peaked, with optimism the next moves will be down.

The stock market during that period has remained quite buoyant, growing at better than seven percent for the last three years and that’s always an indicator for the top end.

For the purposes of this exercise we’ve used the top 20% of sales as the top end of the market, the bottom 20% as the lower end and the 60% in between as the middle market.

Here are the Magic Millions Gold Coast figures sorted into those segments on average price.

Year

Top

Mid

Low

2016

$445,702

$156,684

$58,153

2017

$457,993

$168,450

$60,899

2018

$517,815

$175,306

$64,128

2019

$551,713

$193,936

$72,038

2020

$572,745

$196,020

$73,024

2021

$588,920

$202,124

$74,418

2022

$620,801

$233,126

$87,946

2023

$673,166

$230,320

$84,441

2024

$638,779

$215,595

$77,471

2025

$650,682

$211,848

$76,074

Top End

The top end reached its latest zenith in 2023 when yearlings averaged $673,166 and came off by 5% last year to $638,779.

However, this year saw a recovery to the tune of 1.9% to an average of $650,682.

That doesn’t seem much, but considering the rest of the market it’s noteworthy.

What also is noteworthy is the correlation between the top end of the yearling market and stock market as the below chart shows.

10 Year Market Trends

Middle Market

The middle market saw its latest peak in 2022, a year earlier than the top end.

In 2022 the Gold Coast yearlings in this sector averaged $233,126 and it’s been downhill since, falling 1.2% in 2023 and then lost an uncomfortable 6.4% last year.

Advertisement

It’s fair to say there was certainly some uncertainty and concern about how the middle would hold up in 2025, and while it fell further by 1.7%, to an average of $211,848, that figure would be taken by most to be a positive.

Lower End

This sector has followed the middle market, however with a more serious bite being taken out of the downhill trend in recent years.

Like the middle, the lower end had its latest peak in 2022 when averaging $87,946.

In 2023 it lost 4%, a tougher result, and last year shed another 8.3%, again significantly harder hit.

However, like that middle market, this sector was down again this year to an average of $76,064 which, as a 1.8% loss, would probably be at the positive end of hopes.

What to make of it

Overall you’d think it was a good result which Magic Millions would be rightly pleased with.

With an average of $271,000 and median of $200,000, it’s virtually identical to 2024 with some buoyancy at the top end and a steadying below.

It’s interesting to note that there were only 13 million dollar yearlings in 2025 compared to 23 in 2024, however the average at the top still increased.

The middle market is where most of the industry operates to turn a profit. At the current average of a bit above $200,000, that’s about $10,000 per five percent share for buyers onselling and a profit for those selling.

It probably creates a scenario this year where buyers and sellers are both going to get their fair crack at the upcoming Classic and Premier Sales.

The lower end, while running to the same trend of the middle, takes the bad times harder and it’s tough not to imagine that the immensely popular digital sale market isn’t going to have an ongoing impact on that buying bench.

Advertisment
More Reading...
Closer Look at Written Tycoon – The Golden Crop Delivers
The sun might be setting on the stud career of Written Tycoon, but he’s not going into the twilight years quietly and is set to be crowned Champion Australian 3YO Sire this season, which is probably something predicted by many when he got the opportunity of a lifetime to cover at Arrowfield Stud for one season in 2020.
Zousain Sunday 2YO Double
Zousain is surging to the end of the season with a double of new 2YO winners on Sunday bringing his seasonal tally of juvenile winners to 13.
Steve Davis Awarded NZTBA Personality of the Year
Bloodstock auctioneer and media personality Steve Davis has been honoured as the 2025 NZTBA Personality of the Year, in recognition of a lifetime of contribution to the New Zealand thoroughbred breeding industry.
Sires With Winners - Sunday July 27
Here is the full list of 54 stallions which had winners throughout Australasia today with winners and result details.
Tenth Winner for Kings Legacy
King’s Legacy has had a promising start to his stud career with his tenth winner arriving on Tuesday while at the Rosehill trials one of his unraced youngsters produced a slick trial win to hold out Group performing colts Skyhook and West of Swindon.
Sires With Winners - Monday July 28
Here is the full list of 23 stallions which had winners throughout Australasia today with winners and result details.
Juvenile Trial Watch – Rosehill
This will be the last Juvenile Trial Watch story for this season with all these youngsters to turn three on Friday and there was plenty of action with eight heats won by 2YOs and two more of this season’s G3 2YO’s North England and Memo stepping out against the older G1 stars.
Another G1 Triumph for Aga Khan Stud Bred Gelding
Aga Khan Studs don’t race a lot of geldings, but one that they do is Calandagan, who made it back to back G1 wins overnight when beating a select field in a tactical battle to win the Group I King George VI and Queen Elizabeth Stakes (1m4f) at Ascot.
Stallion Shares in Cool Aza Beel Offer Rare Opportunity via Magic Millions Virtual Sale
Breeders will have a timely chance to invest in one of Australia’s most exciting young stallions next week, with two individual stallion shares in Cool Aza Beel to be offered via the Magic Millions Virtual Sale on Tuesday, August 5.
Sires With Winners - Tuesday July 29
Here is the full list of 22 stallions which had winners throughout Australasia today with winners and result details.