Ziba Announces New Creative Manager

Media Release - Tuesday September 3

Ziba Creative has taken its next step towards growth with the appointment of prominent industry figurehead Laura Madden into the role of Creative Manager, opening up their previously closed book of clients.

Since being established by Jasmine Robertson in 2019, Ziba Creative has been at the forefront of the thoroughbred industry and has worked closely with leading brands such as Inglis, Kia Ora Stud, Arrowfield Stud, Alabar Farms, Duncan Ramage and Vinery Stud.

Laura Madden is joining the team at Ziba Creative.

“Ziba has experienced massive growth, particularly over the past couple of years and we have a great team established," said Ziba Creative’s Managing Director Jasmine Robertson.

"Laura’s appointment comes at a pivotal time, supporting our mission of offering our valued clients the highest possible calibre of marketing, and Laura is just the person to help us achieve those goals.

“We take what we do very seriously and work hard to achieve the best possible outcome for our clients.”

Laura, an award-winning marketer with over a decade of experience within the thoroughbred industry, joins the team with an impressive resume.  Laura was most recently Executive General Manager - Marketing at Auckland Thoroughbred Racing, New Zealand's premier racing club, and led the rebrand of Auckland Thoroughbred Racing's family of brands and the relaunch of Ellerslie Racecourse at the TAB Karaka Millions in 2024. She comes with a solid background in both the breeding and racing facets of the industry having started her career in the marketing team at New Zealand Bloodstock.

Laura said, "I’m excited to have joined the Ziba Creative team at such a significant time for the business.  The quality of marketing work produced by the team to date is truly impressive and, most importantly, has had meaningful results for their clients. 

Advertisement

"I look forward to contributing to Ziba's and our client's ongoing success - both new and old."

Jasmine adds, “Laura’s appointment offers an exciting opportunity for us to take on new clients for the first time in years after having a closed book.

"We’re really looking forward to connecting with new thoroughbred businesses and continuing to offer a second-to-none service for our existing clients, many of which have been with Ziba since inception.

“At Ziba, we’re continually looking at ways we can tweak and improve the services and communication that we offer our clients and Laura’s appointment as Creative Manager opens doors for both Ziba Creative and our clients, supporting our goal of being the agency of choice for the thoroughbred industry.”

Laura joined the team on September 2 2024 and can be contacted at laura@zibacreative.com or +64 21 242 4677.

Advertisment
More Reading...
Kiwi Stayer Chasing Melbourne Cup Golden Ticket
Wolfgang, who races as Mister Wolfgang in Australia, will get his first opportunity to earn a golden ticket into the Gr.1 Melbourne Cup (3200m) when he heads to Flemington on Saturday.
2025 G1 Epsom Handicap Field and Barrier Draw
The field and barrier draw has been decided for the Group I Epsom Handicap on Saturday with odds-on favourite and unbeaten mare Autumn Glow drawing the extreme outside gate in a field of 14.
Karaka Million Dreaming for Out of the Blue
Te Akau Racing marketing manager Julia-Rose Hayes has had plenty of success syndicating horses selected by her father, David Ellis, and that has continued with her latest syndicate.
Tara Talks Racing - Insights from a Legend - Darren Beadman
Beiwacht upstaged his more fancied rivals to win the $1million Group I ATC Golden Rose last Saturday in course record breaking style to become the hottest colt in Australia giving us the opportunity to chat to a legend that has been very much involved in his story so far.
Youngsters Impress Leading into Magic Millions Horses in Training Sale
The build up to the 2025 Magic Millions Gold Coast Horses in Training Sale has intensified with a swag of impressive breeze up performances over the past week.
2025 G1 The Metropolitan Field and Barrier Draw
Chris Waller and Ciaron Maher are set to have half of the Group I Metropolitan field between them with the Waller trained Birdman an easing favourite after drawing a wide gate for Saturday’s race.
Golden Rose Brings Second Season Shake Up
We are two months into a new racing season and the second season sires table was given a good shake up over the weekend with the $1million Group I Golden Rose and $300,000 Group II Stutt Stakes both producing a quinella for sires in this cohort.
Magic Carpet Writes New Chapter for Family
Jenna McLeod got a massive thrill when watching the latest generation of her family’s breed score at stakes level at Te Rapa on Saturday.
Sires With Winners - Tuesday September 30
Here is the full list of 27 stallions which had winners throughout Australasia today with winners and result details.
Sires With Winners - Monday September 29
Here is the full list of 22 stallions which had winners throughout Australasia today with winners and result details.