breednet.com.au

NZB Pioneers Technology for Future of the Industry

Media Release - Thursday January 16

After several months in the making, New Zealand Bloodstock has unveiled a ground-breaking, innovative campaign in line with its upcoming 94th National Yearling Sales Series held at Karaka in January 2020.

Introducing market-leading technology, NZB has now released its mobile app constructed through augmented virtual reality. Downloadable from the App Store as the ‘NZB Karaka Experience’, users have the ability to immerse themselves in a virtual journey through New Zealand, around the Karaka Sales Complex and get a closer look at the sires represented at Karaka 2020.



The user-friendly app is key to assist potential buyers in providing further insight, and inspection of stallions when geographic restrictions prevent physical inspection. The app is a follow on from the Virtual Reality headsets that NZB produced earlier which will be available to experience at Karaka 2020, and carried with the Bloodstock team as they canvas Australia, Asia, United States and further afield.

“We are incredibly proud of the fact New Zealand Bloodstock and our Yearling Sale vendors are at the forefront of this technology and the potential it holds for the industry is incredible” commented NZB Managing Director Andrew Seabrook.

“The customisation and carefully thought out features are tailored to help assist potential buyers by giving them further insight into Karaka and the sires on offer.”

With content filmed in 360 degrees at both Karaka and out on farms, augmented with 2D imagery, animation and graphics – viewers using the technology will be able to submerge themselves in content via three pathways in the headset or on the mobile app.

The NZ Story – telling the rich fabric of success that is the NZ thoroughbred industry
Sires – showcasing a selection of sires with progeny on offer at Karaka 2020
Experience Karaka – a virtual guided tour of Karaka

The virtual reality headset will be available to the public in the LoveRacing.nz ownership marquee throughout the Sale, adjacent to the indoor parade ring.

The app can be downloaded on devices that support IOS or Android and used over multiple platforms such as tablets or mobile phones. To download the app directly click the following links or search ‘NZB Karaka Experience’ in the App Store.

IOS: https://apps.apple.com/us/app/nzb-karaka-experience/id1488558634?ls=1
Android: https://play.google.com/store/apps/details?id=com.Waxeye.NZBmobile 


 

Advertisment
More Reading...
Little Avondale Announce Fees - Little Brose New
Little Avondale Stud created a slice of New Zealand racing history when they successfully brokered a deal to stand Little Brose at their Wairarapa farm.
Sires With Winners - Wednesday April 16
Here is the full list of 43 stallions which had winners throughout Australasia today with winners and result details.
Geese That Lay Golden Eggs – What’s in the Future?
The 2025 Inglis Easter Yearling Sale was highlighted by 25 yearlings that sold for $1million or more which was seven more than last year when 18 were in the millionaires club following on from 26 in 2023.
Cool Aza Beel's Cool Archie Impressive in First Win
Cool Aza Beel’s promising son Cool Archie was already stakes placed but threw off the maiden tag emphatically at Doomben on Wednesday with better races beckoning over the winter.
The Road Less Travelled - Inglis Easter
Is it possible for a budget conscious breeder to make their mark in a super selective and super elite sale such as Inglis Easter? With the clearance now hitting 87% following five additional sales since Monday night it turns out the answer is yes.
Winner 9 For Ole Kirk With Aerodrome on Debut
Ole Kirk went clear again at the top of First Season Winners list on Wednesday when the Michael Freedman trained Aerodrome made a tough winning debut at Warwick Farm.
Te Akau Purchase $1million Snitzel Colt From Kiwi Bred Mare
Te Akau Racing principal David Ellis was once again to the fore in the sales ring this week, but this time at Inglis’ Easter Yearling Sale in Sydney.
1.4mil Gns Record at Tattersalls Craven Breeze Up - St Mark's Basilica 750,000 Gns
A colt by Acclamation eclipsed the record price for a lot at the Tattersalls Craven Breeze Up Sale when selling to Godolphin for 1,400,000 guineas on the opening day of the sale with a St Mark’s Basilica colt second highest at 750,000 guineas.
Switzerland To Stand Alongside Fellow Coolmore Stud Stakes Winner Home Affairs at Jerry’s Plains
Following on from a phenomenal year in the sales ring, which saw first crop Home Affairs yearlings sell for an aggregate of more than $31 million, fellow Coolmore Stud Stakes winner Switzerland will join him in the stallion barn in 2025.
Trelawney Trio Shine at Inglis Easter
Trelawney Stud were quietly confident they had taken the right trio of yearlings across to the Inglis Australian Easter Yearling Sale in Sydney this week and that was reflected with some outstanding results.