NZB Pioneers Technology for Future of the Industry

Media Release - Thursday January 16

After several months in the making, New Zealand Bloodstock has unveiled a ground-breaking, innovative campaign in line with its upcoming 94th National Yearling Sales Series held at Karaka in January 2020.

Introducing market-leading technology, NZB has now released its mobile app constructed through augmented virtual reality. Downloadable from the App Store as the ‘NZB Karaka Experience’, users have the ability to immerse themselves in a virtual journey through New Zealand, around the Karaka Sales Complex and get a closer look at the sires represented at Karaka 2020.



The user-friendly app is key to assist potential buyers in providing further insight, and inspection of stallions when geographic restrictions prevent physical inspection. The app is a follow on from the Virtual Reality headsets that NZB produced earlier which will be available to experience at Karaka 2020, and carried with the Bloodstock team as they canvas Australia, Asia, United States and further afield.

“We are incredibly proud of the fact New Zealand Bloodstock and our Yearling Sale vendors are at the forefront of this technology and the potential it holds for the industry is incredible” commented NZB Managing Director Andrew Seabrook.

“The customisation and carefully thought out features are tailored to help assist potential buyers by giving them further insight into Karaka and the sires on offer.”

With content filmed in 360 degrees at both Karaka and out on farms, augmented with 2D imagery, animation and graphics – viewers using the technology will be able to submerge themselves in content via three pathways in the headset or on the mobile app.

The NZ Story – telling the rich fabric of success that is the NZ thoroughbred industry
Sires – showcasing a selection of sires with progeny on offer at Karaka 2020
Experience Karaka – a virtual guided tour of Karaka

The virtual reality headset will be available to the public in the LoveRacing.nz ownership marquee throughout the Sale, adjacent to the indoor parade ring.

The app can be downloaded on devices that support IOS or Android and used over multiple platforms such as tablets or mobile phones. To download the app directly click the following links or search ‘NZB Karaka Experience’ in the App Store.

IOS: https://apps.apple.com/us/app/nzb-karaka-experience/id1488558634?ls=1
Android: https://play.google.com/store/apps/details?id=com.Waxeye.NZBmobile 


 

Advertisment
More Reading...
Wathnan Racing Swoop - Quai de Bethune Eclipses July Sale Record 775,000 Guineas
The Tattersalls July Sale concluded in spectacular fashion with QUAI DE BETHUNE selling for a record 775,000 guineas and the Busuttin Young stable also picked up lightly raced 3YO TIME ALLOWED for Australia.
Quantity and quality in Rich Hill Stud’s Online Breeding Stock Sale draft
Rich Hill Stud is a prominent player in the 2025 National Online Breeding Stock Sale on Gavelhouse Plus, offering more than 10 percent of the 87-lot catalogue.
Bred to be Good - So You Think x More Joyous
It sounds like a match made in heaven, a colt by two time Cox Plate winning sire So You Think from eight time Group I winner More Joyous, and this 2YO is slated to make his debut in New Zealand this weekend,  
Sires With Winners - Thursday July 10
Here is the full list of 31 stallions which had winners throughout Australasia today with winners and result details.
Willydoit Data Surprise - Sprinter or Stayer?
Scientific tests have revealed surprising results on the distance aptitude of this season’s star New Zealand staying three-year-old Willydoit.
Aussie Interest at JRHA Sale Next Week – First foal of Golden Slipper Winner
The 2025 JRHA  Select Foal and Yearling Sale will be held next week in Japan on July 14 and 15 and as usual there are some interesting entries for Aussie racing fans with a significant number of our star mares at stud in Japan including the 2022 Golden Slipper winner Fireburn.
Pencarrow takes top billing in National Online Breeding Stock Sale
Pencarrow Stud’s select offering of four broodmares proved to be the star attraction in the 2025 National Online Breeding Stock Sale on Gavelhouse Plus on Wednesday, earning the two highest prices of the sale.
Melbourne Racing Club Unveils Major Spring Racing Enhancements
Racing Victoria has confirmed prize money allocations for the 2025-2026 season and Melbourne Racing Club (MRC) has announced some exciting race program changes and prizemoney increases that, together with other great initiatives at Flemington and Moonee Valley, reinforce the position of Victoria’s Spring Racing Carnival at the forefront of international racing.
NZB Counts Down to 100th National Yearling Sale
Karaka 2026, set to take place at NZB’s Karaka Sales Centre from 25 – 29 January, will mark the 100th National Yearling Sale in New Zealand.   
Justify Strikes at Newmarket with New G3 Winner
The Group III Bahrain Trophy Stakes ((1m5f) at Newmarket overnight produced a runaway winner in Scandinavia and while his sire Justify no longer shuttles to Australia, two of his sons will be on the roster at Coolmore this spring in City of Troy (IRE) and Storm Boy.