NZB Pioneers Technology for Future of the Industry

Media Release - Thursday January 16

After several months in the making, New Zealand Bloodstock has unveiled a ground-breaking, innovative campaign in line with its upcoming 94th National Yearling Sales Series held at Karaka in January 2020.

Introducing market-leading technology, NZB has now released its mobile app constructed through augmented virtual reality. Downloadable from the App Store as the ‘NZB Karaka Experience’, users have the ability to immerse themselves in a virtual journey through New Zealand, around the Karaka Sales Complex and get a closer look at the sires represented at Karaka 2020.



The user-friendly app is key to assist potential buyers in providing further insight, and inspection of stallions when geographic restrictions prevent physical inspection. The app is a follow on from the Virtual Reality headsets that NZB produced earlier which will be available to experience at Karaka 2020, and carried with the Bloodstock team as they canvas Australia, Asia, United States and further afield.

“We are incredibly proud of the fact New Zealand Bloodstock and our Yearling Sale vendors are at the forefront of this technology and the potential it holds for the industry is incredible” commented NZB Managing Director Andrew Seabrook.

“The customisation and carefully thought out features are tailored to help assist potential buyers by giving them further insight into Karaka and the sires on offer.”

With content filmed in 360 degrees at both Karaka and out on farms, augmented with 2D imagery, animation and graphics – viewers using the technology will be able to submerge themselves in content via three pathways in the headset or on the mobile app.

The NZ Story – telling the rich fabric of success that is the NZ thoroughbred industry
Sires – showcasing a selection of sires with progeny on offer at Karaka 2020
Experience Karaka – a virtual guided tour of Karaka

The virtual reality headset will be available to the public in the LoveRacing.nz ownership marquee throughout the Sale, adjacent to the indoor parade ring.

The app can be downloaded on devices that support IOS or Android and used over multiple platforms such as tablets or mobile phones. To download the app directly click the following links or search ‘NZB Karaka Experience’ in the App Store.

IOS: https://apps.apple.com/us/app/nzb-karaka-experience/id1488558634?ls=1
Android: https://play.google.com/store/apps/details?id=com.Waxeye.NZBmobile 


 

Advertisment
More Reading...
Bountiful and Many Men to be Offered at Tattersalls Online Southern Hemisphere Pop-Up Sale
The high-class pair BOUNTIFUL (Zoustar) and MANY MEN (Study of Man) have been catalogued for the Tattersalls Online Southern Hemisphere Pop-Up Sale to be held in collaboration with Inglis Digital Australia on Wednesday 6th August to Thursday 7th August. Full details of the sale which will take place on the Tattersalls Online website are now available to view at www.tattersallsonline.com.
Manifique Drawcard for Gavelhouse Sale
Both the pedigree and the racetrack performances of Manifique (NZ) (Savabeel) make her a major drawcard in the latest fortnightly auction on gavelhouse.com.
Sires With Winners - Thursday August 21
Here is the full list of 28 stallions which had winners throughout Australasia today with winners and result details.
Second Stakes-winner for Palace Pier
Kingman’s champion son Palace Pier (GB) only shuttled for one season to Darley Australia with his first 2YO’s to race here this season and in Europe he’s doing a pretty good job with his second stakes-winner emerging overnight at York.
Widden Parade Braves the Rain
Widden Stud’s annual series of stallion parades in the ‘Valley of Champions’ kicked off as scheduled on Thursday with the reigning Champion Australian Sire Zoustar the centre of attention, while the world’s fastest horse Cogburn (USA) also made his debut in Australia.
Sires With Winners - Friday August 22
Here is the full list of 25 stallions which had winners throughout Australasia today with winners and result details.
Promising Winner for Yes Yes Yes
Relocated to Gooree Stud this spring, Everest hero Yes Yes Yes has kept doing what he does best in racking up winners with the Ciaron Maher trained four year-old Flamboyant Lad opening his account at Geelong on Friday.
Future Bright for Danica Guy
Group Three winner Lupo Solitario has returned to New Zealand, and the care of his former trainer Danica Guy, following a six-month racing stint in Hong Kong, while the stable are also excited about a first starter this weekend by Justify (USA).
Wootton Bassett Colt Sells for 2.3million at Arqana
The second session of the Arqana Deauville August Yearling Sale on Sunday produced a sale ring battle between MV Magnier and Amo Racing over a colt by Woottton Bassett from High Celebrity with Coolmore winning out with a final bid of  €2.3million.
Breeding To Win - 2025 G2 Silver Shadow Stakes - Darley Princess Series
We've emerged from the worst of winter, but Sydney's wettest spring in a couple of decades is going to ensure a squelchy track for Saturday's Royal Randwick meeting if it even goes ahead.