NZB Pioneers Technology for Future of the Industry

Media Release - Friday December 20

After several months in the making, New Zealand Bloodstock has unveiled a ground-breaking, innovative campaign in line with its upcoming 94th National Yearling Sales Series held at Karaka in January 2020.

New Zealand Bloodstock's new virtual reality mobile app is available to downloadIntroducing market-leading technology, NZB today released its mobile app constructed through augmented virtual reality. Downloadable from the App Store as the ‘NZB Karaka Experience’, users have the ability to immerse themselves in a virtual journey through New Zealand, around the Karaka Sales Complex and get a closer look at the sires represented at Karaka 2020.

The user-friendly app is key to assist potential buyers in providing further insight, and inspection of stallions when geographic restrictions prevent physical inspection. The app is a follow on from the Virtual Reality headsets that NZB produced earlier which will be available to experience at Karaka 2020, and carried with the Bloodstock team as they canvas Australia, Asia, United States and further afield.

“We are incredibly proud of the fact New Zealand Bloodstock and our Yearling Sale vendors are at the forefront of this technology and the potential it holds for the industry is incredible” commented NZB Managing Director Andrew Seabrook.

“The customisation and carefully thought out features are tailored to help assist potential buyers by giving them further insight into Karaka and the sires on offer.”

With content filmed in 360 degrees at both Karaka and out on farms, augmented with 2D imagery, animation and graphics – viewers using the technology will be able to submerge themselves in content via three pathways in the headset or on the mobile app.

Advertisement
  • The NZ Story – telling the rich fabric of success that is the NZ thoroughbred industry
  • Sires – showcasing a selection of sires with progeny on offer at Karaka 2020
  • Experience Karaka – a virtual guided tour of Karaka

The virtual reality headset will be available to the public in the LoveRacing.nz ownership marquee throughout the Sale, adjacent to the indoor parade ring.

The app can be downloaded on devices that support IOS or Android and used over multiple platforms such as tablets or mobile phones. To download the app directly click the following links or search ‘NZB Karaka Experience’ in the App Store.

iOS: https://apps.apple.com/us/app/nzb-karaka-experience/id1488558634?ls=1
Android: https://play.google.com/store/apps/details?id=com.Waxeye.NZBmobile 

New Zealand Bloodstock's 94th National Yearling Sales Series takes place between 26 - 31 January 2020, with the Karaka Million Twilight Meeting held on the eve of selling, Saturday 25 January at Ellerslie. 

Visit www.nzb.co.nz for more information, or to request a catalogue email reception@nzb.co.nz or call +64 9 298 0055. 

Advertisment
More Reading...
St Mark’s Basilica Filly Impressive at Ascot
Due back at Coolmore Australia this spring, St Mark’s Basilica (Fr) had an impressive new winner overnight at Ascot in the UK where Princess Petrol stormed to victory.
Zoustar Filly Wander Dune Impresses On Debut In South Africa
Making her debut as favourite in the Race Coast Maiden Juvenile Plate (1200m) at Kenilworth, South Africa on Saturday, 2yo Australian-bred Zoustar filly Wander Dune impressed with an emphatic victory.
One to Watch - Belmont
Racing made a welcome return to Belmont Park yesterday and the first winner to salute on the freshly renovated track was a two year-old that started a red hot favourite and could not have been more impressive!
Farnan Draws Level with Ole Kirk on 13 Winners
There’s a good battle going to decide the leading first season sire by Australian winners and with just seven days of the season to run Farnan is laying down the gauntlet to the long time division leader Ole Kirk.
Zousain Sunday 2YO Double
Zousain is surging to the end of the season with a double of new 2YO winners on Sunday bringing his seasonal tally of juvenile winners to 13.
Sires With Winners - Sunday July 27
Here is the full list of 54 stallions which had winners throughout Australasia today with winners and result details.
First SW For So You Think Stallion Tamasa As Cicala Takes Out Lightning
One of just three named foals by the So You Think stallion Tamasa, the Will Clarken and Niki O’Shea trained 3yo filly Cicala remained unbeaten, going three from three by winning the $120,000 Listed SAJC Lightning Stakes (1050m) at Morphettville.
Amelia’s Jewel Family Produces Wootton Bassett 2YO SW
Wootton Bassett (GB) added yet another new two year old stakes-winner to his tally overnight in Ireland with the Group III Silver Flash Stakes (7 ½ f) at Leopardstown going to a filly that is closely related to Aussie Group I winner Amelia’s Jewel.
Another G1 Triumph for Aga Khan Stud Bred Gelding
Aga Khan Studs don’t race a lot of geldings, but one that they do is Calandagan, who made it back to back G1 wins overnight when beating a select field in a tactical battle to win the Group I King George VI and Queen Elizabeth Stakes (1m4f) at Ascot.
Sires With Winners - Thursday July 24
Here is the full list of 49 stallions which had winners throughout Australasia today with winners and result details.