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New Ready to Run Venture Launches in Australia

Media Release - Wednesday May 1
Australia's latest thoroughbred venture aimed at preparing and selling two-year-olds at the Ready To Run sales each year was officially launched online today.

It is called R2R Club which, in its inaugural year, has brought together six experienced, well-respected and passionate industry professionals – Stuart Kendrick, Alexia Fraser, Mary-Lee Trivett, Simon Adams, Neil Douglas and Andrew Dunemann.



The objective of R2R Club is to purchase yearlings at Australian sales and take them through a structured development and education process to have them ready to race as two-year-olds. It includes breaking-in, pre-training, spelling, training and preparing them to present at the Ready To Run sales in October.

One of Queensland's leading trainers Stuart Kendrick will be a key member of R2R Club overseeing the education and training of the horses prior to the sales.

"A real focus for us in the R2R Club is to showcase the processes that the horse goes through from the start of its education to the sale," said Kendrick.

"It enables anyone to follow the horse's progress and make a well-informed purchase decision."

Each horse will have its own page on the website www.r2rclub.com.au which will feature videos at each main stage of the horse's development, pedigree updates, veterinary reports, growth tables, breeze ups and other important pre-purchase information.

R2R Club member and concept creator Simon Adams, of Golden Gully Thoroughbreds, said he and his colleagues believe there is strong growth potential in a "transparent selling model" aimed at Ready To Run sales.

Spirit of Boom"There has been a noticeable shift in the industry in recent years in buyers requesting more information and sellers making information more available," said Adams.

"A key focus for us is transparency and using digital and social media platforms to convey regular progress reports on each horse."

The first crop of horses to enter the R2R Club stables for its inaugural year are colts by SMART MISSILE, DEEP FIELD and SPIRIT OF BOOM.

Kendrick, who has had success selling two-year-olds to Asia including last year's Hong Kong Derby winner PING HAI STAR, said he hopes these three yearlings will develop along similar lines to be attractive to both the domestic and Asian markets.

"All three yearlings have been purchased with the highest degree of scrutinyand each hasa level of class that the buying bench will expect when purchasing a horse at the ready to run sales," he said.

Stuart Kendrick discusses each yearling in a short interview to feature on the R2R Club Facebook page today..

For further information or to connect to R2R Club on social media visit:

WEBSITE - www.r2rclub.com.au
FACEBOOK - www.facebook.com/R2RClubAU/
TWITTER -www.twitter.com/R2RClub
INSTAGRAM -www.instagram.com/r2rclub/
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