Sire Profitability at Magic Millions Book One

Tara Madgwick - Monday January 14
The leading sires by profitability in terms of multiple of service fee is always interesting and at Magic Millions frequently reveals young stallions standing at a lower fee that have produced types that have outsold expectation.

I Am Invincible first rose to prominence on this list with his first crop back in 2013 which sold to 7.4 times his service fee of $11,000 and then the following year they made 21.8 times service fee and he topped the list. Fast forward to 2019 and he has sired the top lot at this sale for the past two years running.

Spirit of Boom was a watch horse on the list in 2017 when his first crop made 10.9 times fee and this year he's back as the benchmark with 13 yearlings averaging $163,462 which was 14.9 times fee.





Coolmore's No Nay Never (USA) was second on the list recording 13.5 times fee and is the first son of Scat Daddy to shuttle to Australia. He came here as a nice Group I winner at a modest fee, but his first crop of two year-olds in the Northern Hemisphere have proven a game changer for him in 2018.



No Nay Never was the Champion European First Crop Sire of 2018 and his fee at Coolmore in Ireland this year is 100,000 euros and that says it all really!

The people who bought his yearlings at the Gold Coast may never again get them so cheap anywhere in the world if he fires up here like has done in Europe.

Newgate Farm's Super One will be looking to emulate the success of his sire I Am Invincible and his 12.3 times service fee return is enough to show he's doing a great job so far in producing type.



With a top seller fetching $300,000, Super One was right up there with the best results of all the high profile first season sires.

Widden Stud's Nicconi had more yearlings on offer this year and his stocks have risen so the breeders that stuck with him back in 2016 at his $11,000 fee have been well rewarded.




The quiet achiever at Widden, he has had five stakes-winners this season and this current crop of yearlings are from his biggest foal crop ever so expect an upswing for Nicconi going forward.

Coolmore's Rubick increased his average from last year, which is not an easy ask for a second crop sire. His 2019 Magic Millions Book One average of $202,000 was up on the previous year when he had 22 yearlings average $160,227 reflecting the growing esteem in which he is held.



Rubick covered his largest book of 263 mares last spring and is poised to make a big impression at the 2019 Inglis Classic Yearling Sale next month in Sydney where he has 32 yearlings catalogued.


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