Sejardan Strategy in Place

Tara Madgwick - Wednesday August 20

In a highly competitive marketplace for young well credentialled stallions it can be hard to stand out from the crowd, so a well thought out plan to maximise potential ROI and raise awareness is one broodmare owners will find intriguing.

During our tour of the Victorian studs last week we stopped in on Sean and Cathy Dingwall at Blue Gum Farm, which is powering forward with a new era of success under their ownership, partnered by Jason and Melanie Stenning.

Three stallions are based at the farm this spring with Group I sire Flying Artie offering proven value alongside Oxley Road, whose first foals are being born this spring and young gun Sejardan is a real showstopper.

Sejardan, click for more info and a Hypo mating.

A dashing well marked bay by the late great Golden Slipper winning sire Sebring, Sejardan was all about precocious juvenile speed.

Trained by Gary Portelli, Sejardan did exactly as his pedigree suggested, hitting the ground running with wins in the Group III ATC Breeders Plate and $1million Golden Gift before Christmas.

The Blue Gum team see many of the traits that earned Sejardan a place at stud appearing in his offspring which has given rise to a detailed plan to showcase their talents.

“We have an agreement in place for Blue Gum/Trilogy and partners  to race at least 20 of Sejardan’s first crop allowing us to control a good percentage of his first runners,” said Sales and Nominations Manager Phil Marshal.

“These horses will initially be placed into a proven 2YO producing system to assess their talent and suitability for racing with the end goal being to produce those prized early juveniles like Sejardan himself.”

Advertisement

Following the initial pre training and first prep stage, some of the best 2YO trainers across Australia will be selected to be given these ready-made, well-educated prospects.

“They will be spread country wide from QLD to WA and every state in between to allow for maximum exposure, and in order to target as many 2yo races as possible,” Marshall added.

“We hope to be able to guide Sejardan’s destiny to a certain extent in keeping with his profile and ultimately provide him with the best opportunity for early success.”

Sejardan is priced this spring at $13,750 and his first weanlings sold for up to $130,000 this year. 

"He’s throwing type after type and really stamping his progeny, so if you’re looking to upgrade your mare at great value, Sejardan is certainly worth consideration and inspection," Marshall concluded. 

Contact Phil Marshall to discuss your mating plans and current deals or to book a farm visit.

Advertisment
More Reading...
Inglis Quinella in $3million Sunlight Slot Race
Exciting colt Grafterburners (Graff) emerged as a potential superstar with a slashing victory in $3m Magic Millions Sunlight (1100m) at the Gold Coast on Saturday night.
Chica Mojito Wins $500,000 The Lakes - Breaks Wyong Track Record
Super-consistent mare Chica Mojito broke through for her first Australian victory with an outstanding performance in the A$500,000 Limitless Lodge The Lakes (1600m) at Wyong on Saturday.
Prior tax losses can help you meet NCL rules
The Non-Commercial Loss (NCL) rules have been a thorn in the side for individuals conducting a business, alone or in partnership, since their inception in 2000.
Veteran Speedster Acromantula Back to Best - Half-Brother Perth MM
Veteran sprinter Acromantula turned back the clock with a display of low level flying to record an unexpected victory in the Listed Miss Andretti Stakes at Ascot.
Kia Ora Bred and Sold Invincible Gelding Wins $250,000 Rising Stars C&G
Angela Jones and Now Is The Hour ran their rivals into the ground with a bold front-running performance to win the $250,000 Scone Race Club Magic Millions Rising Stars 3YO & 4YO Plate (1300m) at the Gold Coast on Saturday.
Sires With Winners - Friday January 9
Here is the full list of 62 stallions which had winners throughout Australasia today with winners and result details.
Spywire Caps Magic Day for Trapeze Artist - Half-Brother for MM
Great day for Widden Stud’s Trapeze Artist with a new stakes-winner when Disneck took out the Group III VRC Standish Handicap at Flemington and then at the Gold Coast talented four year-old Spywire landed the $1million Magic Millions They Syndicate (1100m)
Vinery Magic Draft a One Stop Shop
A proven nursery of G1 winning juveniles and also home to one of the hottest young sires in the country in Ole Kirk, Vinery Stud will present a draft at Magic Millions that is a one stop shop for stallion syndicates, racehorse syndicators and everyone in between.
G1 Potential for $3million Sunlight Winner Grafterburners
Group 1 targets await emerging sprinter Grafterburners after a brilliant win in Saturday night’s $3 million TAB Magic Millions Sunlight (1100m) at the Gold Coast.
Karaka Millions Fields Taking Shape
With the $1m TAB Karaka Millions 2YO (1200m) and $1.5m TAB Karaka Millions 3YO (1600m) now less than 20 days away, the likely line-ups for the blockbuster Ellerslie races are beginning to take shape.