Perry launches new bloodstock advisory service

Media Release - Wednesday April 30

Experienced breeding and racing identity Bruce Perry has unveiled a new thoroughbred service to run independently of his successful bloodstock business.

Bruce Perry Consultancy will offer advisory services for investors, owners, breeders and farms who seek unbiased and expert guidance in navigating the industry.  

Bruce Perry  - image supplied

“It will be totally separate from my bloodstock business and will strive to help and support new people and those already involved with advice, insights, views and different opinions,” he said.

“A lot of people may not have the time to be at sales and have the opportunity to see the international side of the industry and no doubt they have questions on many aspects of breeding and racing.”

Perry can draw on his decades of experience in all aspects of the thoroughbred industry to offer impartial advice to assist clients to make well-informed, strategic decisions that will serve their best interests.

“Whether you are new to racing and breeding, seeking a more structured approach to existing investment, or require an impartial, experienced perspective, Bruce Perry Consultancy can provide expertly tailored support.

“I believe there is a gap in the market for this type of support service and believe it is a positive move for the industry.

Advertisement

“We need to keep people involved in the game, at all levels, for the longest time and we need them to succeed.

“It’s really about identifying risk and trying to avoid any pitfalls.”

Bruce Perry Consultancy can assist with:

  • Developing entry strategies for new investors including owners and breeders
  • Independent appraisals of your bloodstock portfolio including inspections
  • Evaluating current racing and breeding strategies, identifying opportunities and planning accordingly
  • Ongoing portfolio assessment and optimisation
  • Identifying market trends
  • Pedigree analysis and mating advice
  • Risk management 
  • Industry advice

Perry has been a major player in the thoroughbred industry since establishing his successful bloodstock business in 1987.

Contact: +64 27 477 9448, bruce@bpbloodstock.co.nz or through bpbloodstock.co.nz

Advertisment
More Reading...
Star Colt and Star Filly Highlight Snitzel Day at Magic Millions
It was Snitzel day at the Magic Millions on Thursday with Arrowfield Stud’s much missed champion sire, who died last year, producing the top selling filly and colt of the day.
People at Magic Millions - Day Three
Day Three at Magic Millions and Maree wasn’t finding it difficult to find the love for Frankel, while there’s a great story about a $250,000 sale from a $6,000 service fee with Ben Lucas.
Zoustar Mare Chasing Another G2
Stephen Marsh will be chasing a third victory in Saturday’s Gr.2 Thorndon Mile (1600m) at Trentham and is confident he has the firepower on reasonable ground to go close.
$1.1million Frankel Colt Sold by Newgate
Juddmonte Farms based champion sire Frankel has exerted a powerful presence on the Magic Millions this year and had a second million dollar yearling on Thursday when the Newgate Farm consigned colt from Miss Alacrity (USA) sold for $1.1million.
$1.6Million for Sister to Caffe Florian
Three year-old Snitzel filly Caffe Florian has been one of the finds of the summer in Sydney reeling off three successive wins culminating with a Black Type success in the Listed Gosford Guineas and her full sister lit up the Magic Millions sale ring on Thursday selling for $1.6million.
Home Affairs Filly Dazzling on Debut for Lindsay Park
The Lindsay Park team have had a week far beyond what we would call tough, but a good horse is often the best tonic and Home Affairs filly Jacaranda scored a dazzling six length debut win at Seymour on Thursday.
Sires With Winners - Wednesday January 14
Here is the full list of 43 stallions which had winners throughout Australasia today with winners and result details.
$1.6million Snitzel Filly Stars at MM Day 3
The latest yearling from Arrowfield Stud's grand producer Madame Andree topped Day Three of selling at the 2026 Magic Millions Gold Coast Yearling Sale on Thursday.
Sires With Winners - Thursday January 15
Here is the full list of 30 stallions which had winners throughout Australasia today with winners and result details.
People at Magic Millions Day Two
New records, famous families, emotions, hungry horses, farm favourites and Baby Amy - it was all happening on Day Two at Magic Millions as Maree McEwan found out on her travels.