How to Bid Remotely at the Keeneland September Sale

Media Release - Wednesday August 19

When hosting the world’s leading yearling sale in the year 2020, there are going to be challenges, that much is certain. What is also certain, is that Keeneland will meet those challenges with a commitment to do what is best for its customers and the global Thoroughbred industry at large.

Click to view the online catalogue for 2020 Keeneland September.

In support of that mission, Keeneland has announced several important updates to its world-renowned September Yearling Sale (September 13 - 25) . Buyers will be able to take part in the September Sale and bid in real-time, no matter their location. With live video footage, multiple remote bidding options, and an enhanced online catalog, customers will be able to get in on the action from anywhere in the world.

Among these expanded opportunities is online bidding, allowing buyers to access, watch and bid on the auction in real-time through this online bidding service. In addition, Keeneland has expanded its phone bidding service for increased demand throughout the sale.

Australian investors will be able to bid remotely on Keeneland September.

To access and register for both services, buyers are encouraged to sign up for or log in to their Keeneland Sales Portal account at portal.keeneland.com. The Keeneland Sales Portal will be your gateway to access online and phone bidding during the sale.

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Additionally, Keeneland has released an enhanced online catalog, which is now available. These enhancements include walking videos where buyers can access and view virtual inspections and consignor comments where sellers will submit comments and key notes about the yearling for buyers to review.

You can learn more about the updates to the Keeneland September Yearling Sale by visiting September.Keeneland.com. For questions, please reach out to Barry Bowditch by phone +61 402 280 538 or email australia@keeneland.com.

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