Breednet Traffic Soars in Response to Pandemic

Tara Madgwick - Friday April 24

It has been widely reported that Sky Racing have had a marked increase in audience as a result of the Covid 19 pandemic and we can report Breednet have enjoyed the same benefit for our advertisers as people increasingly focus on the one active sport in the country.

Breednet audience statistics below are for the past five weeks to last Saturday (March 15 – April 18)
Equivalent period last year in brackets (March 17 – April 20)

Users: 128,895 (91,246) +41.3%
Pageviews: 1,459,180 (1,247,254) +17%
Unique Pageviews: 967,116 (862,060) + 12.2%
Stallion Profiles viewed: 131,917 (103,844) + 27%
News story reads: 169,737 (161,803) + 5%


Of particular interest here is the rise in traffic to stallion profiles, which at this time of year with fees being released play a pivotal role in providing information on these horses to a wide audience and are easily accessed through our race results pages as well as by direct search for a sire.





 

Advertisment
More Reading...
Yes Yes Yes 3YO Shooting for G2 on Monday
Last year’s Gr.2 James and Annie Sarten Memorial (1400m) set Savaglee up for Group One glory in Christchurch, and Matamata trainer Pam Gerard is hoping to follow a similar blueprint in 2025 with her Yes Yes Yes 3YO Affirmative Action..
Second Wootton Bassett Son Added to Coolmore Stallion Roster for 2026
Set to join Camille Pissarro as the second G1 winning son of Wootton Bassett on the stallion roster for Ireland in 2026 is Henri Matisse, who this time last year was about to claim his first G1 victory at the Breeders Cup meeting at Del Mar.
Wootton Bassett Colt Leads Coolmore G1 Trifecta
The last British Group I race of the flat season was run overnight at Doncaster with Aidan O’Brien producing a trifecta of two year-old colts led by a son of the late Wootton Bassett (GB) in Hawk Mountain, who was too good for a pair of Frankel colts.
Transatlantic Takes $1million Five Diamonds Prelude
Transatlantic’s lucrative spring carnival continued at Randwick with an arrogant victory in the $1m Five Diamonds Prelude.
Early Return Home for Cogburn
Group I winning Not This Time son Cogburn (USA) will return to WinStar Farm in Kentucky earlier than planned after disappointing fertility results during his first Australian covering season at Widden Stud.
Undefeated 3YO King of Light Wins Listed Belgravia
Dan Morton's exciting three year old King Of Light (Earthlight) remains unbeaten in three starts, as the gelding graduated to stakes company with a scintillating first up victory in the Listed Belgravia Stakes on Cox Plate Day at Ascot.
Sale Cup Winner Adds to Fastnet Rock Super Weekend
It’s been quite the weekend for the late great champion sire Fastnet Rock with a Cox Plate quinella on Saturday and then on Sunday he produced a new stakes-winner when seven year-old gelding El Rocko captured the $200,000 Listed Sale Cup (1600m).
Doubtland 2YO All On Red Smashes Them Again at Ascot
Widden Stud's Doubtland has a potential 2YO topliner in Perth in the shape of exciting WA colt All On Red, who remains undefeated from two starts after another comprehensive Ascot Saturday win.
Hi Yo Sass Bomb Wins G3 on Sunday
Kim Reid bypassed a Group One in favour of Sunday’s Gr.3 Gee and Hickton Funeral Directors Thompson Handicap (1600m) at Trentham with Hi Yo Sass Bomb, a decision that paid dividends when the mare led from the outset to claim her third stakes success.
Sires With Winners - Saturday October 25
Here is the full list of 136 stallions which had winners throughout Australasia today with winners and result details.